A growing trend in today's specialty store menswear market is clothing with a more youthful attitude.

And "attitude" is a key adjective in describing this evolution. Not only are brands and their retailers attracting younger customers, we are also attracting a customer who, while not young in age, is certainly young in attitude.

With the advent of this refreshingly youthful attitude and growing market segment, Coppley Trousers has responded by introducing our Red Label program of modern trousers.

Red Label trousers are positioned to complement the luxurious look, fit and feel of our well-known contemporary collection trousers (Navy Label), which are primarily pure merino wool, from prestigious Biella mills, produced in a premium classic dress trouser make.

Designed to create additional sales, the Red Label trouser is built with several important distinctive features that allow it to stand out in your store:

• Lots of attention to styling detail - from fancy stitching to creative pocket treatments to suede trim.
• Attractive black trim pack with fashionable piping and stitching detail.
• An edgy color story focusing primarily on blacks, charcoals and browns.

• A new modern cut in various fashion models - a slimmer fit, yet exceedingly comfortable to wear and pleasing to the eye.
• All Red Label trousers feature a modern stretch waistband for maximum comfort and ease of fit.
• A pure focus on flat front. If it's pleated - it isn't Red Label.

• An emphasis on luxurious touches using premium mills and specialty finishes.
• Clever use of modern technology (such as nano) to create superior performance benefits.

The fabric selection of Red Label is very exciting, anchored by the AMAZE program. We have added some new structures in our best-selling Amaze program for Fall 2008, including an exclusive cloth featuring Super 120's merino wool blended with hi-tech microfiber and special nano finishes. Amaze trousers feature the following attributes:

• Wrinkle resistant
• Stain resistant
• Bi-stretch for maximum comfort
• Easy care machine washable

• Fronts and backs are pre-creased before sewing to create a cleaner front and back, allowing a natural shape.
• Superior waistband construction that eliminates any impressions, creating a cleaner look.
• Invisible fly tack for a cleaner appearance.
• All buttons cross-stitched for extra strength.
• Fine quality ecru Italian fancy pocketing for comfort and durability.
• Hand pressed pockets for clean finish and attractive presentation.
• Dress trouser features non-roll waistband with snugtex for extra support, comfort and appearance.
• Removal of the split back and tong loop.